Laurel Sutton Illuminates Trademarks

“Why did Sony give up on Arc? It’s unlikely that they thought consumers would be confused; the MS Arc products aren’t hugely popular and don’t have a lot of brand recognition. (In fact, before the PlayStation Arc name was floated, I would have challenged you to find three ordinary people who knew about MS Arc.) The MS Arc trademark is specifically for ‘computer mice and computer keyboards’, and the PS Move mark is for ‘game controllers’ and accessories – which from a trademark point of view, are pretty damn different. But trademark examiners are just humans, and the power of the Microsoft brand (and its 5 story building full of lawyers) is not to be trifled with. Sony probably felt that any risk involving MS was just too big to take. One wonders why this wasn’t all settled behind closed doors months ago. Perhaps it was just the case of an irresistible force meeting an immovable object.”
Who’s Afraid of the Trademark Police? Everyone, by FC Expert Blogger Laurel Sutton, Fast Company, April 1, 2010

…the power of the Microsoft brand (and its 5 story building full of lawyers) is not to be trifled with.

That one part of that one sentence alone makes this blog post worth the time to read it.

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