Oily Boy – the new Japanese fashion magazine for mature men.
“‘Oily Boy’ is the actual nickname of the late Jiro Shirasu, once the coolest guy in Japan.
“Tall, rich and movie-star handsome, Shirasu was educated at Cambridge University, where he drove a Bentley. After Japan’s defeat in World War II, his excellent English and smooth demeanor helped when he was called on to negotiate the terms of the U.S. occupation with Gen. Douglas MacArthur.
“Shirasu was one of the first Japanese men of substance to allow himself to be photographed while hanging out in jeans. He owned and often tinkered with fine automobiles. On social occasions, his pants and shirts were sometimes stained with oil.
“‘That kind of man never forgets the ‘boy’ in him,’ says the OilyBoy Declaration, which can be found in the magazine’s first edition. ‘The boys became not adults, but ‘elder boys.’ And that is why we cry out loud: We are Oily Boys.'”
“With 22 percent of the population already older than 65 (compared with about 12 percent in the United States), and with the old predicted to outnumber the young 4 to 1 by 2040, Japanese retailers, marketers and publishers are all trying to tease more purchases out of the elderly.”
Fashion Guidance for Aging Japanese Lads. Slick Magazine Entices Young-at-Heart ‘Elder Boys’ to Trade a Little Cash for a Lot of Cool, by Blaine Harden, Washington Post, December 17, 2008-12-21
I can certainly wait for the elder lad fashion mag to get here.