“Every single day, someone, somewhere is discussing something important to your business; your brand, your executives, your competitors, your industry. Are they hyping-up your company, building buzz for your products? Or, are they criticizing your service, complaining to others about your new product launch?”
Online Reputation Monitoring, Marketing Pilgrim, March 7, 2007 (via Rebecca Blood)
Wapshott Press-a-Go-GoOh, by the way, the Wapshott Press has recently become an Amazon Charity. Yes, Amazon makes you sign in, sorry. So, anyway, please remember us if you buy any of these wacky books I like to read, and when you're holiday shopping. A little money goes a long way at the Wapshott Press.
Oh, and the Wapshott Press is still a 501(c)(3) nonprofit! Tax deductible donations can be made here: www.paypal.com/us/fundraiser/charity/2716533 and thank you so much for your support!