Philosophy as commodity

“But now a restive contingent of our tribe is convinced that it can shed light on traditional philosophical problems by going out and gathering information about what people actually think and say about our thought experiments. The newborn movement (‘x-phi’ to its younger practitioners) has come trailing blogs of glory, not to mention Web sites, special journal issues and panels at the annual meeting of the American Philosophical Association. At the University of California at San Diego and the University of Arizona, students and faculty members have set up what they call Experimental Philosophy Laboratories, while Indiana University now specializes with its Experimental Epistemology Laboratory. Neurology has been enlisted, too. More and more, you hear about philosophy grad students who are teaching themselves how to read f.M.R.I. brain scans in order to try to figure out what’s going on when people contemplate moral quandaries. (Which decisions seem to arise from cool calculation? Which decisions seem to involve amygdala-associated emotion?) The publisher Springer is starting a new journal called Neuroethics, which, pointedly, is about not just what ethics has to say about neurology but also what neurology has to say about ethics. (Have you noticed that neuro- has become the new nano-?) In online discussion groups, grad students confer about which philosophy programs are ‘experimentally friendly’ the way, in the 1970s, they might have conferred about which programs were welcoming toward homosexuals, or Heideggerians. Oh, and earlier this fall, a music video of an ‘Experimental Philosophy Anthem’ was posted on YouTube. It shows an armchair being torched.”
The New New Philosophy, by Kwame Anthony Appiah, NYT, December 9, 2007

Shouldn’t that be the New! Improved! Philosophy! and in sparkling letters?

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