They’re watching you. Watch them back.

“Every single day, someone, somewhere is discussing something important to your business; your brand, your executives, your competitors, your industry. Are they hyping-up your company, building buzz for your products? Or, are they criticizing your service, complaining to others about your new product launch?”
Online Reputation Monitoring, Marketing Pilgrim, March 7, 2007 (via Rebecca Blood)

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